Online Reputation Management Defined

In basic terms, online reputation management (ORM) is the practice of giving people and businesses full control over their online reputations.   To accomplish that, Reputation Management Firms release information online that gets indexed under search results for certain “keywords.”  Those keywords are specific to the person or company online.

i.e.  If someone were to Google “John Doe,” and John Doe engaged an effective Reputation Management Firm, then John Doe would have a say as to what search results showed up on Google, Yahoo, and Bing under his name.

Gaining full control over search results is not the only goal of online reputation management.  Hiding personal and private information from appearing online as well as enhancing one’s brand is also paramount to reputation management.

Reputation Management – The New Face of PR

With the evolution of the Internet, it is now easier than evern to voice your opinions to the world. Whether you’ve had a good or bad experience, it only takes a few minutes to tell the rest of the world about it.

With that said, the Internet provides a forum for anyone to say anything they want about a specific person, experience, or company. People use the Internet as a tool to express their opinions and experiences, whether they are negative or positive. For the most part, that’s what makes the Internet great.


Overcoming Online Defamation and Libel with Reputation Changer

Unfortunately, the Internet also allows for defamation and libel to go public with little to no moderation.

In short, federal law known as Communication Decency Act of 1996 (CDA) provides that when users post information on “interactive websites” such as, the site itself is not held legally responsible for the posted material.  Specifically, 47 U.S.C. § 230(c)(1) states, “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.”

Therefore, public complaint board sites will not remove defamatory information posted by anonymous users.  In many cases, the sites welcome lawsuits, just as does here.

If you’re a victim of online defamation, you’re probably feeling like there’s nothing you can do about it.  Consider yourself lucky, very luck, to have found this blog.

The Reputation Managment Agency Blog is ran by the leader in the Online Reputation Management industry, Reputation Changer.   We seek to provide valuable insight on the online reputation management industry and do-it-yourself tips to online reputation management.  Whether you are seeking to discover how to manage your own reputation online or searching for industry new, you’ve come to the right place.

Reputation Changer’s Services :


1.  Clearing Plans:  Suppresses negative information online and gives you full control over your online reputation.

2.  Brand Enhancement:  Enhances brand online, causing higher conversion rates and lower refunds/chargebacks.

3.  Google Auto-Suggest:  Changes the suggestions that Google makes.

4.  Control Plans:  Gives you full control over your online reputation.

5.  Reputation Monitoring:  Monitors your online reputation across Google, Yahoo, Bing, and over 400 social media websites.


How Does Online Reputation Management Actually Work?


Effective online reputation management combines multiple tactics, including some of the following:

- Strategic Press Releases

- Social Bookmarking

- Engaging Content Tailored To Search Results

- Proper Server Infrastructure

- Exact Match Domain Names

- Blogging

- Custom-Tailored Websites

-  Social Media Profiles

-  Guest Posts on PR4+ Blogs (Must Come From A Relevant Industry)

-  Relevant Back Link Building (We do not buy backlinks – see Eric Enge’s article on SEOMoz entitled “I don’t buy links.

- And Much, Much More

Another important note to mention is that effective online reputation management is an ongoing process.  It’s a considerable task gain full control of your online reputation, and an all-out-war to keep it!

Templated  Vs. Custom-Tailored Approach To Online Reputation Management

The one-size-fits-all approach to online reputation management simply does not work.

Effective online reputation management requires a custom-solution based on the client’s needs.  There are a myriad of variables that must come into consideration prior to launching a reputation management campaign.  To name a few:

1.  How much publicity has the client received?

2.  Are negative results appearing under the client’s name?

3.  What keyword searches are pulling up these negative listings?

4.  How authoritative are the negative listings?

5.  What is the user engagement of the negative listings?

6.  What position are the negative listings show up under online?

7.  What is the authority of all search results showing up above and below the negative listings?


Thereafter, the following occurs:

1.  An indepth analysis of what it will take to gain full control of page 1 of Google, Yahoo, and Bing SERPS.

2.  An action plan is created that will set forth the steps necessary to launch the campaign.

3.  An escalation plan is created for contingencies such as a new media blitz or unexpected negative publicity.


Media consultant BIA/Kelsey estimates that small and medium-size businesses spent about $1.6 billion managing their online reputations in 2011. It expects the figure to grow to more than $5 billion by 2015.